For segmenting your website visitors, personalising their results and enabling funnel automation.

Do 95% (or more) of your website visitors leave without buying anything … or joining your email list?

That's what happens when people leave your website without interacting with you in some way.  Some people might brag about a conversion rate that's more than 1% … but what does that say about the 99% of people who didn't stay?

Part of what we do is make quizzes … segmentation quizzes to be precise.

So over the years I've done a lot of research trying to find the best quiz maker software.  And I hugely prefer LeadsHook.

LeadsHook will help you sort the people coming to your website into groups so that:

    • you can offer them exactly what they need right now.  No matter if they’re ready to buy from you yet or not.
    • So you get to spend more of your time talking to customers that ARE ready for you.
    • And if people aren't ready?  You can still immediately help them without any extra time, money or effort on your part.
    • And you can use automated email sequences to keep on nurturing people until they ARE ready to buy from you.

Sound good?

I have used LeadsHook to help me create a lot of quizzes, diagnostic and assessment tools, calculators and assistive aids.  So many, in fact, that I've lost count.  And I've helped others create them as well. 

You can probably tell that I’m an avid fan of what LeadsHook can do.  I think it's the best quiz maker software there is.  And because of that, I’m an affiliate. 

Have a look at two examples of how you can use LeadsHook to build different types of quizzes:

The quiz at the Menopause Effect takes a light-hearted approach to a very serious topic.  Menopause symptoms, like hot flashes, can significantly impact on women who are going through this significant time of change in their lives.

The quiz makes it possible to use email nurture sequences tailored to specific symptoms, to let women know they are not alone and that, no, they are not going crazy.


The “What's Your Funnel Optimiser Score” is an interactive tool (rather than a quiz).  It was designed to to be used with a workshop on using analytics to diagnose lead generation problems.

The tool helps you self-diagnose the health of your lead generation funnel and then use the personalised checklist to plug any holes that are letting leads leak away into the ether.

Trudy Rankin says LeadsHook is the best quiz maker software

Hi, I'm Trudy Rankin

And there are so many reasons why I like LeadsHook …

  • LeadsHook is very affordable. 
  • Their helpdesk support is amazing.  They really try to understand what you're trying to do and offer helpful suggestions
  • The team listen when people ask for new functionality. 
  • And they often surprise us (in a good way) with useful new functionality we hadn't even thought of yet.
  •  The help area in LeadsHook has tons of useful info and trainings on how to do specific things with this fantastic tool. 
  • Things that will make it easier for you to turn potential customers into raving fans.
  • And Founder, Nik Thakorlal is always sharing really useful insights from his deep expertise in marketing.

So to sum it up …

LeadsHook gives you:

  • great support +
  • amazing functionality  +
  • affordable pricing
  • All of which = an asset you'll use again and again.

And here’s a not-so-secret secret … using LeadsHook makes it extremely difficult for someone else to copy or reverse engineer what you’ve done.  Can people grab your questions?  Of course.  

But what they can’t steal is all the magic that sits underneath those questions:

  • The way you’ve set up the flow so that answering those questions becomes a sort of “choose your own adventure” type situation.
  • The way the logic is set up to deliver just the right value for people … based on how they’ve answered those questions.
  • The way you determine who gets what response 
  • It pretty much equals uncopyable magic


LeadsHook is so cool!    cool    I'm an avid user and fan.

I know you'll find it super useful for helping you segment your customers and personalising how you serve them.


If you sign up to LeadsHook using my affiliate link, here's how I'll help you get started with this highly effective tool:


A simple, multi-choice question template that you can use to get started on your amazing quiz, diagnostic tool or calculator.


A quick-start video that will have you effectively using LeadsHook in no time.  I show you step-by-step how to get started with your quiz.


Use this planning checklist to make sure everything is ready when it's time for your beautiful quiz to go live.  Trust me … you'll be glad you did.


Here's how it works …

  • You sign up to LeadsHook by clicking the button below (it includes my affiliate link)
  • LeadsHook will let me know you’ve signed up  
  • I will send you your bonuses and instructions on how to use them