find a business idea
Knowing who you really are can define the sort of business you start.Intro
Paying attention will bring clarity to your ideas, decisions and ultimately to your online business.
Discover who you are with our worksheet. Fill in your details đ
And we'll send you the worksheet. Read on to discover what else it will help you with.

These days weâre all bombarded with thousands of messages every single day.
Thatâs true for you and itâs also true for the people who are your prospective customers.
One of the biggest concerns a lot of business owners (new and established) have is worrying about how theyâre going to stand out from everyone else on the internet.Â
The answer lies in this little equation y+t=b
You + Them = Biz
Everything youâve done in your life is unique to you. Sure, you could have been a chef with umpteen other chefs in your localeâŚ. But only you have the specific personality and skills to bring your brand of YOU to the attention of people looking for great food.
In the quick guide and worksheet (we can send straight to your inbox) you can work your way through the five columns or areas relevant to you. Just by thinking about and focusing for 5-10 mins on this short exercise, youâll quickly discover how to position yourself, your business and your marketing.
The answers might surprise you.
So how do you stand out and grab the attention of people you want to serve online?
By having a clearly defined idea
When you have your niche and your life experience operating in unison, youâre able to break through all the noise so that you:
- Speak directly to and grab the attention of your ideal prospects and clients
- Set yourself apart from your competitionÂ
- Be positioned as a trusted authority in your industry
By getting clear on your business and being able to say it with authority means you can answer the one question that everyone has when they see your business online or in real life.Â
Why should I buy from you?
If you canât answer that question quickly and with confidence, the goldfish effect đ demands that your prospects quickly forget about you and swim on bye!Â
No matter what your business is, there is a way to stand out and grab your audienceâs attention â a way to position yourself as an authority in any industry.Â
Defining your niche gives everyone clarity
In this article, your âideaâ, your ânicheâ and your âmarketâ can be considered interchangeable.
More specifically, your niche is a segment of the market that youâre focusing your business around.Â
When it comes to your idea or your niche (market), specificity is key. The more specific you can get, the better!
And itâs your niche that demonstrates your authority.
Here are a few examples of a niche or a market segment
Example of a bad niche
A personal trainer who helps their clients lose weight and live more active lifestyles.
This niche is too broad and wonât grab the attention of prospective clients.
specific niches or business ideas
â A former Australian Army physical trainer who helps injured and disabled ex-soldiers regain their fitness, lose weight and create a new lifestyle
â A chef who teaches cooking skills to young people under 30 who are in the special needs and Aspergers communities
â A landscape designer who works with over 50s communities to create sustainable community gardensÂ
These niches are much more likely to grab the attention of a prospective customer because they speak directly to their prospective customers and they address a specific need.Â
Thereâs one more way to think about your niche
Your Unique Selling Position.
Whether youâre just starting out or youâve been at this a while, knowing and owning your Unique Selling Position is invaluable.Â
Your USP can be about you, your business or even a new product youâd like to bring to the market.
Youâre probably really great at what you doâŚ. But the key here is to be able to demonstrate something that differentiates you from the competition. Something unique.
By downloading and using the PDF and worksheet <here> you can quickly and easily discover those three things that will strategically guide and focus your attention on where your marketing and content to position yourself as an authority.
Here's How To
Discover Your Niche
Use the worksheet TO
brainstorm your:
Superpowers
Expertise
Hard things
Speciality
Passions
1. Identify Your Superpower
Your business is closely aligned with your personal strengths or your superpower.Â
Your superpower is a big part of what makes you unique and a big reason why people will want to buy from you.Â
What are you great at? What comes with ease? What do people compliment you on?Â
And importantlyâŚ
What do you do better than others?Â
2. What are you an expert in?
Your expertise doesnât have to be in your professional life. It could be a hobby or a life-long pursuit like chess!Â
What are you experienced in? Paid or unpaid it doesnât matter.
3. Hard Things
What are the things that youâve done or experienced in your life that were hard? Things that changed you and made you who you are today. Think of anything big or small, work or personal. It doesnât matter what it is.
4. Identify Your Passion
Your passions are a big part of what makes you unique and a big reason why people will want to buy from you.Â
Go back to when you started your business and think about why you chose the business that you did?Â
5. Identify Your Speciality
Whatâs special about you? Whatâs an area that youâve focused on in your life?Â
Your speciality can come from your personal life or your professional or working life. It doesnât matter which area of your life it comes from. If it makes you stand out and youâre confident in your knowledge or skills in that speciality area then jot it down.
bringing it all together
now you can position yourself as a trusted authority.The overlaps are your sweet spots. Theyâre what youâre looking for. And theyâre what your ideal prospect or client is looking for as well.Â
Your leadership or authority in this area is why they will choose you.
And that my friend is is how you can and should position yourself as a trusted authority.