“Having a quiz attracts a lot of new leads, and also weeds out the people who are not at all ready for my help in writing a business book. That means I no longer spend time with people who aren't ready. Even for calls with ideal prospects who are ready, I save about 15 minutes, every time, because I know so much about them. Brilliant.”
Kath Walters
by Trudy Rankin | Apr 9, 2023