Want To Start Your Own Online Business?

Join Our Online Business Lift-Off Community

And Get The Support And Guidance You Need

So you can take the guess-work out of creating and growing your online business.

Hi, I'm Trudy Rankin

When I looked for help starting my own business, all the gurus seemed to focus on existing businesses . . . not on tiny online startups like mine. Just like you, I didn’t need help scaling a great big corporation… I just needed help getting STARTED with those first few clients. I did a lot of research and made a lot of mistakes, but I finally figured it out for myself. Now, I use what I've learned to help others like you kickstart YOUR sustainable online business.

If your business is growing more slowly than you'd like …

If you've been struggling for so long to put all the pieces together …

I want to give you the help I was looking for.

Which is exactly why I created the

Online Business Lift-off (OBL) Community


You start out with step-by-step videos on how to find and validate a business idea that will work for you … one that uses your strengths, skills, life experience, passion and personality to help others.

Then we show you how to set up a website and a sales funnel and teach you the basics for attracting your potential customers.​

In addition our training videos, we have in-person question and answer sessions. These sessions are designed for you to have our coaches answer questions, offer you personalised advice and guidance and help you to keep taking action and moving forward.

So you can have a clear roadmap for building new skills and launch a business from scratch. 

To give you a “frictionless” path to follow so you can start your business, get customers and do work you love.

To give you the tools you need to manage your website and deliver great work like a pro. And to give you a guide and fellow travellers who’ve been ‘in the trenches’ for a while to show you the way… Someone to have your back and hold you accountable when imposter syndrome threatens to derail you or you run into the kind of obstacles that will slow you down.

Rod McNeill

Online Business Lift-Off Customer

“I had little idea how to get the business up and running to a point where I could get the clients! Between setting up a website, SEO tools and social media, …things that I knew needed to be done but were definitely in the ‘too hard basket’ … until Online Business Lift-Off.”

Online Business Lift-off is designed to let you “lean on” our

hard-won skills and confidence. You're never alone.

What you'll learn in OBL is what's actually worked for me, my team and the other students inside the community. We help you take the guess work out of knowing what to do next: from idea to published website and beyond. You don't need to feel like you're “winging it” ever again. We’ve all followed the same clear path to launching and growing successful online businesses. And now you can too.

How does the Online Business Lift-off community work?

Everything at OBL is online. No travel. No dressing up. And the best bit? Learning at your own pace. Once you've signed up, you can get started on your business straight away:

  • Watch our step-by-step series of training videos.
  • Jump into the forum and introduce yourself.
  • Connect with the other community members.
  • Ask for feedback about your website, sales page or email nurture sequence.

And if you're struggling with the tech, you can even schedule a short session with our tech support people.

But wait, there's more. We also have weekly live question and answer sessions where you can ask our coaches questions, get advice and guidance and get help with taking action and moving your business forward.

Creating an online business can be confusing and downright overwhelming. We get it. That's why the entire OBL team also run their own online business. We've been there, done that and got the scars to prove it.

OBL Community Membership includes….


Access to the OBL community forum, special offers, and our expert-led monthly masterclasses


50+ Proven Frameworks and Trainings delivered by industry experts


Access to our Training Dashboard that will guide you through ALL the trainings in an easy-to-use, go at your own pace format… including the tech!


Real-time critiques where you can have your webpage or email or whatever reviewed and get market-tested insights on what to tweak and where to tweak


Business Owner “Safe Zone” where you can discuss and get insights into your business that are completely private


You can attend our live Q&A sessions and hot seats where you can bring your wins, challenges and questions to the coaching team


Learn how to instantly create your content to feel more fresh, fun and creative no matter what you're writing


Our monthly Masterclasses presented by industry experts show you how to create and grow your new biz with speed & originality


Create connections with people in a variety of industries in ways not possible on social media


You can revisit and review the training materials any time. Remember, building a business that matters is not a linear event. You can go back again and again to any subject.

Gennine Masters

Online Business Lift-Off Customer

This course really just has inspired me and brought out my creative side and I’m enjoying that … you guys have made it possible.


Want to know what you'll learn as you go from idea to launch . . .?

Finding & Validating an Idea

We start at the beginning and take you on the journey to finding and validating your idea.

What are Funnels?

A sales or marketing funnel sounds complicated but we break down what you need to know.

Introduction to Websites

Creating a website sounds scary but there's a process and system. We'll show you how.

Learning the Tech

The Online world is really just a technical bubble. You'll learn how to understand all of it.

Create Your Online Home

Your address on the internet needs a few main things. We help you to keep it simple.

Email Lists

Learn about the best way to create raving fans, keeping them interested and close.
Understanding the Customer

Really understanding your customer is key to any business success. We'll show you how.

Social Media

Social Media can be confusing and overwhelming. We'll help make it less so.

Copywriting for the Internet

Writing for the internet is different to writing for other mediums. We break down how to do it.

Creating Content

Creating content is an ongoing process. We'll help you discover what works best for your business.

Content Planning

Learn about the audience change journey and create your plan to keep on top of the creation process.

Analytics and Search

Traffic is the lifeblood of your online business. Analytics is the way you keep track and optimise.

“Online Business Lift-Off is the most incredible opportunity to develop and grow my business. OBL has shone a light on a dream that seemed unattainable alone. Thank you Trudy for your vision and your awesome team for making the impossible, possible!”

Marnie – Melt Me Chocolates

“The OBL … instructors were very experienced in running their own online businesses….

Hans Van Weerd



Irene Pollak Founder of Rumble Media

Irene Pollak loves helping you set up your analytics so you can see what people are doing on your website and in your sales funnel. She helps turn scary numbers into an easily understandable visual story that you can use to improve the way you attract and serve customers. Google Analytics and Google Data Studio are her jam.

Ee Zen Cha Founder of REAVA Solutions

Ee Zen Cha is an expert when it comes to figuring out how to use systems and processes to help you save time in your busy life. She also knows lots about setting up and managing digital projects. Every time she automates another step in our sales funnel, or helps someone automate a step in theirs, it makes her day.

Trudy Rankin Founder of Online Business Lift-Off

Trudy Rankin, Founder of OBL, helps you understand your customers better, develop your business's product ecosystem map, and build an automated sales funnel that personalises the experience people have when they come to your website. Segmentation quizzes and awesome quiz software LeadsHook are her speciality.

Sharon Langshaw Copywriter

Sharon Langshaw has a real way with words. She's great at writing copy … for websites, for ads and for email nurture sequences. And she also knows a lot about setting up and tagging content so that it gets picked up by search engines like Google. Pretty advanced stuff, but important.

Richa Rawat Tech Support

Richa Rawat helps you get over the speed bumps when setting up your website, sales funnel and other digital tech. She is our go-to person when you have tech troubles. Join our community and you'll get access to Richa's tech support sessions. She knows a lot about setting up the backend parts of sales funnels and integrating the tools.

Zay Canters Founder of How To Stop Drinking Alcohol

Zay Canters is our digital tech savvy community manager. They keep our community forum alive and lively. Their speciality is creating super easy to understand training videos showing step by step how to wrangle WordPress and other digital tools. Not to mention whipping up amazing graphics with Canva.

Get Started Now



Renews Monthly

Save $150



Renews Quarterly

33% off



Renews Yearly

Save over $300


Work at your own pace

Be part of a like-minded community (priceless)

Follow our step-by-step training videos (worth over $10K)

Get access to tech support (worth the monthly fee all on its own)

Get free access to our monthly live masterclasses (worth $47-$97 and up)

Get access to expert advice and guidance from our experienced coaches and mentors

All prices are inclusive of GST.

Not Quite Ready To Join Our Community?

Our Online Business Lift-Off YouTube Channel has lots of helpful FREE content. Click on the button to go straight there.

If you don't find what you need when you're visiting our channel, let us know in the comments section of the YouTube channel and we'll add it to our list of videos to create.