It takes courage to put yourself on video for the whole world to see. When I first began practicing with making videos for my business, the littlest things would stop me.
I didn’t like my shirt colour. The lighting was wrong. There was a mess on the kitchen bench. Someone was making noise.
Once I even deleted a really good video that I actually needed for my website. I sounded good and I’d done a good job of saying all the things I needed to say. But i deleted it anyway.
Because I’d shot it from an angle that meant the viewer could see right up my nose. Not a pleasant sight. And that video hit the cutting floor, never to see the light of day.
Today’s podcast guest is video expert, Dan Bennett. Dan has made or helped make videos for some pretty high-powered organisations. Like Harley-Davidson, Nerf, Camaro and Pentene (and more).
And then everything imploded. And Dan had to reassess what he was going to do.
So even though he loved working with highly visible organisations, Dan decided to make it his mission to help small businesses tap into the power of video, too.
And in today’s interview, Dan shares a ton of good stuff about how to get started making great videos.
We talked about:
- Top reasons for not wanting to make videos of yourself [6:04]
- The learning curve for making videos [8:39]
- The gear – what's needed and what's not [9:23]
- Editing versus not editing – A technique for shooting editless video shorts [13:52]
- Tips for sharing your video on social media [18:08]
- The value of putting videos on websites. And what about Pinterest? [22:04]
- Biggest bloopers [24:47]
- Is there a secret sauce to getting videos to go viral on YouTube? [27:40]
- When you lose everything and have to start over – one key piece of advice [33:18]
Check-in and have a listen. You’ll be glad you did.
Trudy Rankin is the host of the Online Business Launchpad Podcast, Director of West Island Digital and the founder of the Online Business Lift-Off program.
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Creating awesome video content can seem daunting as there can be a lot of moving parts. Equipment, Space and Strategy just to name a few. Many entrepreneurs want to skip all the stress and work with a professional…
And That's Where I Come In!