Summary

In today’s podcast episode, I’m teaming up with writing expert, Treasa Edmond to run an experiment.

Together, we are taking the transcript from an older podcast episode and repurposing it to see whether it can help attract more visitors to my onlinebusinessliftoff.com website.

But it’s not going to be just any old blog post.  Treasa has brought her extensive experience to the table to make sure that the post is optimised for SEO (search engine optimisation).

We talk about:

• Our case study process and the problem we'll be tackling [3:30]
• What we mean when we say “SEO Optimised [9:45]
• The difference between copywriting and content writing [24:13]
• How we’ll report results for this ongoing experiment and case study  [27:01]
• Tips for turning a content strategy into actual action [29:48]
• Getting the word out to social media about the new blog post [36:53]
• What’s next for the experiment and case study [37:20]
• Why it’s useful to do experiments and case studies like this [38:16]
• Why hava blog post instead of just posting the transcript [39:11]
• Tips for turning a transcript into an SEO optimised blog post [41:09]
• Authorship attribution and dealing with disagreements in a collaboration [43:53]

Check-in and have a listen. You’ll be glad you did.

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Trudy Rankin is the host of the Online Business Launchpad Podcast, Director of West Island Digital and the founder of the Online Business Lift-Off program.

Affiliate Disclaimer: If you click on links on this page and then make a purchase, I may earn a commission (at no cost to you).  I am a proud affiliate of these resources because I use them in my own life and business.

The transcript for this episode can be found here.

Resources 

• Website: The Writing Mindset

• Business Of Ghost Writing

• Contact Site: Edmond Editing

Today's Guests

Treasa Edmond

If you are ready to start your book, establish yourself as an expert in your field, and start booking speaking and podcast appearances, then I'm ready to help!

I'm a professional ghost-writer with 20+ years of experience helping my clients turn their thoughts and ideas into publishable work. When I partner with you as your ghost-writer, I use your thoughts, ideas, and voice to write your content.

I do this by getting to know you, reading what you have written in the past, listening to your speeches, and talking with you to gather content. Ghost-writing requires in-depth knowledge so your voice shines through. I work hard to make sure I have that knowledge.