Having a great copy for your website, your sales pages, your emails and your ads are super important for getting people to buy from you … whether you’re simply asking them to trade their email address for a digital download, or asking them to pull out their wallet and purchase something.
The tough reality is that writing great copy that converts is a skill that can take a long time to get good at. It’s all about practice, practice, practice.
Fortunately, we don’t have to reinvent the wheel. There are some great frameworks out there that can help you learn how to write great copy a lot faster.
In today’s episode, I talk with Meredith Kallaher, a conversion copywriting expert. We talked about:
- The conversion copywriting framework that she uses and how it will make things so much easier, not just once, not just twice, but lots
- Why you need to make your customer the hero, not you.
- Shortcuts you can use to get your copy done more quickly
- The 3-step process that Meredith uses to create and optimise her conversion copy (spoiler alert, it involves testing)
- Why knowing your numbers is so important (and why you shouldn’t let your Google Analytics dashboard scare you away from tracking your numbers
If you’re wanting a better copy that converts, this podcast episode is full of tips and techniques you can use to help you get that copy.
So, if you’re interested, have a listen. You’ll be glad you did.
Trudy Rankin is the host of the Online Business Launchpad Podcast, Director of West Island Digital and the founder of the Online Business Lift-Off program.
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A self-professed podcast addict, when she heard Rick Mulready, of The Art of Paid Traffic say “Facebook ads are simple. They are all about the numbers,” everything for Meredith Kallaher just clicked.
An A-Ha moment, maybe?
Her CPA and 6 years with PricewaterhouseCoopers and more recent advertising experience has uniquely prepared Meredith to help businesses execute and implement successful social media advertising campaigns.
“I love numbers, “ Meredith thought as Rick explained that successful ad strategies required Managers to understand the lifetime value of a customer for a business, compare that to the related acquisition cost by evaluating target audience sizes, cost per lead, return on ad spend, and click-through rate percentages.
“EASY” said all the creative CPA’s in the room!