Ep. 121: Why Your Brand Is Not (Just) Your Logo With Russell Pearson

Interviews, strategy and advice for building your online business with your host Trudy Rankin. 





Russell Pearson, host of The Marketing Report and Your Consulting Business podcasts has years of experience with business branding.


In my experience, working with startups, branding is something that business owners initially obsess over.  But once they’ve picked their logo, font and brand colours, they tend to ignore some of the more important aspects of branding.


In this episode Russell talks about:


  • Networking and why there needs to be a better way of doing it
  • His “Barrel” concept for finding new clients
  • How business branding is far more than just a logo. 
  • What true marketing is, who does it and what it means
  • Intentionality versus manipulation
  • Why you need to niche down and how to do it successfully
  • 3 key questions to ask when niching down
  • Changing and adapting in order to take our businesses global
  • Mindset, branding and change
  • What “brand” is
  • Business owner versus practice owner – what’s the difference?


Whether you agree with Russell or disagree, there is plenty of food for thought in this episode about living your brand, niching down, and networking more smartly.


If those topics interest you, have a listen.


How To Niche Down Your Business With Russell Pearson 


And I hope you have a great weekend.





Trudy Rankin is the host of the Online Business Launchpad Podcast, Director of West Island Digital and the founder of the Online Business Lift-Off program.


Affiliate Disclaimer: If you click on links on this page and then make a purchase, I may earn a commission (at no cost to you).  I am a proud affiliate of these resources because I use them in my own life and business.


The transcript for this episode can be found here.


Today's Guests


Russell Pearson

With 25 years of experience in Brand Strategy, Marketing and Sales, Russell has worked across just about every industry.

His first professional promotional work began in 1995 which gave him experience in direct mail marketing, and creative design and he was at the forefront of the growth of the internet working in a number of agencies before starting his own in 2005.

The Crimson Fox Creative Studios became an award-winning design agency with a team of ten, working in marketing strategy, web, graphic and video production.

In 2018, Russell sold the production arm of the business to focus on consulting and mentoring which is the work he continues with today.

Russell also has extensive experience as a Professional Speaker and in 2019 became the National President of Professional Speakers Australia. As well as these additional roles he has held director and Presidential positions for multiple NFP organisations.

Your Host

Trudy Rankin

Guest Contacts

Russell Pearson

Guest Resources

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