When Chris “Mercer” Mercer started growing his Measurement Marketing business, he didn’t have a lot of money to put into ads. So he developed a strategy that helped him get leads without much effort. And he continues to get leads from those same sources even today.
How did Mercer do it?
He adopted a guest podcasting strategy.
And in this episode, he shares exactly how he went about it and how you can, too, even if you speak on podcasts that don’t have many listeners.
We talked about:
- Why not wanting to use analytics is like wanting to use diet pills to lose weight
- How working in a narrow niche can make it seem difficult to attract your ideal audience
- How Mercer got started using guest podcasting as a marketing strategy
- Unforeseen long-term benefits of using a guest podcasting strategy
- Hype and profitability
- Why a “spray and pray” approach to marketing
- Mercer’s process and pro tips for landing guest podcast appearances
- Tips for people who would like Mercer to be on their podcast
- Why it doesn’t matter if the podcast you are a guest on only has 2 listeners
- How to be a good podcast guest
- Brands and bridges
So if you’re looking for more leads, whether you’re just starting out or you’ve been in the business game for a while, have a listen to what Mercer has to say about guest podcasting as a marketing strategy. There’s a lot of value there.
Trudy Rankin is the host of the Online Business Launchpad Podcast, Director of West Island Digital and the founder of the Online Business Lift-Off program.
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Chris Mercer (commonly known as “Mercer”) and Junko Mercer started a marketing company in 2011 in Austin, Texas, USA. Initially, our company produced Online Courses to teach people how to use WordPress to create websites. People liked them a lot and started asking us to create the websites for them.
Started a brand to build websites… which quickly moved into Conversion Rate Optimization (CRO) to help differentiate ourselves… but we needed to measure in order to optimize… so we started learning Google Analytics (GA).
We showed our clients a few of our setups and soon realized that no one was really using GA correctly (because they didn’t know how to use it).
We began doing Measurement Setups… Our clients referred us their clients who then referred their clients to us… and eventually we decided to return to our roots and focus on teaching others how to use the incredible free tools that are available to them.