Summary

 

Finley Robinson left his pastoral career of over 20 years so he could work with his wife to build her online fitness business.  He and his wife have 3 lovely children.  And people kept asking them for advice on how to handle various child-rearing situations.

 

So in true entrepreneur style Finley started a side business giving advice to and working with parents of children ages 3-13.  

 

In today’s episode we talk about the one thing that you need to have in order to be successful, whether working with customers, raising a family or just life in general.

 

We also talk about:

 

• Inflation as a catalyst for finding ideas for new products and services
• The necessity of making your business all about your customers (and not about you)
• How that can be difficult, being humans, so what to focus on instead
• Why empathy, urgency and clarity matter, and not just in a marketing sense
• Whether intuition about what other people are thinking and feeling be learned
• Generosity mindsets, why it matters and how it can be applied when “selling”
• The genuine struggle about believing in our value as entrepreneurs and how that impacts us when it's time to raise prices
• The difference between value and worth  and how we know what it is that customers value about us

Techniques for being good listeners, asking the right sort of questions and the “Ladder Of Abstraction”

 

So whether you’re a business owner, a parent with children ages 3-13 or both, this episode has a lot of wisdom sprinkled through it.

 

Have a listen and see what you think.

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Trudy Rankin is the host of the Online Business Launchpad Podcast, Director of West Island Digital and the founder of the Online Business Lift-Off program.

 

Affiliate Disclaimer: If you click on links on this page and then make a purchase, I may earn a commission (at no cost to you).  I am a proud affiliate of these resources because I use them in my own life and business.

 

The transcript for this episode can be found here.

Resources 

Website:  https://finleyrobinson.com/

 

 

Today's Guests

 

Finley Robinson