Ever thought about turning your webinars or speeches or podcast rants into marketing material that makes people sit up and take notice? Well, buckle up because we're diving headfirst into the world of spoken-to-written content magic with our guest Jaclyn Schiff, the mastermind behind PodReacher.
Jaclyn Schiff started her business in 2018. Since that time, Jaclyn has transformed her globe-trotting experiences and unique work ethos into a business that’s all about turning talk into text. This lady seriously knows her stuff when it comes to podcasts, content marketing, and juggling life and work in the online business world.
But it wasn’t long after starting her business that she realised that her ideal customers were actually organisations wanting to make better use of spoken content they already had … and not just podcasters.
And that need to widen out instead of niching down has created some interesting challenges which we talk about in the interview.
We also talked about:
- Jaclyn’s non-linear progress from corporate to creating PodReacher.
- How she works her magic to convert the spoken word into captivating content.
- The secret sauce of using podcasts and written content in your marketing game.
- Why she thinks work should serve life and not the other way around.
- Jaclyn’s nuggets of wisdom on riding out the business roller coaster when the economy is doing funny things.
So if you’re interested in transforming your spoken content into marketing gold, have a listen. Hit that play button and tune in to what Jaclyn has to say.
Trudy Rankin is the host of the Online Business Launchpad Podcast, Director of West Island Digital and the founder of the Online Business Lift-Off program.
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Jaclyn Schiff is the founder and CEO of PodReacher, which specializes in content transformation for B2B companies. The agency, which was started in 2018, repurposes webinars, virtual events, podcasts and videos into written content like blog posts, customer stories, case studies and lead magnets.
Earlier in her career, Jaclyn's work focused on healthcare journalism and communications. She worked in the newsrooms at Kaiser Health News in Washington, DC, and Modern Healthcare magazine, a publication of Crain Communications, based in Chicago. Previously, she served as communications director for the leading professional association for the world's leading infectious disease researchers. As a writer, Jaclyn has been published on NPR, The Huffington Post, NBC News, AllAfrica.com, PBS, Lifehack, Thought Catalog, The Muse, and more.