Summary

Starting out at age 25, Tanya Alvarez self-funded her first New York ad agency, using credit cards, and achieved zero to 1 million in revenue in the first year.  Along the way, she traveled to 42 countries, completing the Boston and NYC Marathons and a Half Ironman, all while battling a rare brittle bone condition.  Since that first year, Tanya has founded, bootstrapped, sold and invested in five companies.  

 

In this episode, we talk about Tanya’s journey of self-funding her first ad agency and the strategy she used..

 

We also talk about:

 

• Selling her first business
• Challenges that arise when clients owe you money
• The story behind her current business, OwnersUp and its growth 
• The challenges of setting up a multi-lingual, remote team that can take over while the owner is away
• Why setting strategy is important to create the type of business you want
• More about some of the other businesses, Tanya has successfully participated in or founded and the associated challenges
• Why it’s important to align your decision making with your values
• Accountability, growth, mindset challenges and some of the common entrepreneurial stages we go through as business owners
• How being part of a supportive group can help with motivation and overcoming challenges

 

There is a lot of wisdom packed into this short interview.  I invite you to listen in.

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Trudy Rankin is the host of the Online Business Launchpad Podcast, Director of West Island Digital and the founder of the Online Business Lift-Off program.

 

Affiliate Disclaimer: If you click on links on this page and then make a purchase, I may earn a commission (at no cost to you).  I am a proud affiliate of these resources because I use them in my own life and business.

 

The transcript for this episode can be found here.

 

Resources 

Website:  https://ownersup.com/ 

LinkedIn:  https://www.linkedin.com/in/tanyaownersup/ 

Today's Guests

 

Tanya Alvarez

Starting out at age 25, Tanya Alvarez self-funded her first New York ad agency, using credit cards, and achieved zero to 1 million in revenue in the first year.

Along the way, she travelled to 42 countries, completing the Boston and NYC Marathons and a Half Ironman, all while battling a rare brittle bone condition. 

Since that first year, Tanya has founded, bootstrapped, sold and invested in five companies.

Her story is a classic underdog story, and she’s on a mission to help you own your life, not just your business.