Summary

Do you worry that AI tools like ChatGPT are going to replace you and potentially even destroy your business?

Well, you’re not alone.  But there is something that you can do to stop that doomsday scenario from becoming real.

Steven Lewis is the Founder of marketing agency, Taleist.  He’s been writing professionally as a journalist and copywriter since 1994. He has lectured in PR and journalism, and his book on persuasive storytelling has been taught at Sydney University and translated for international distribution.

Steven is also an expert in AI copywriting.

In this episode we talk about his journey as an entrepreneur, starting with his attempts in 1994 to convince businesses they needed websites … which is kind of funny because even in 2010,  over half of small businesses still didn’t have one.

We also talk about:

• Steven’s journey from writing brochures to direct response copywriting
• Asking the right questions to understand what motivates your audience
• Why simplifying complex ideas is key for effective communication
• How to leverage AI tools like ChatGPT to accelerate your writing

Listen in to hear Stephen’s insights on copywriting in the age of AI!

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Trudy Rankin is the host of the Online Business Launchpad Podcast, Director of West Island Digital and the founder of the Online Business Lift-Off program.

Affiliate Disclaimer: If you click on links on this page and then make a purchase, I may earn a commission (at no cost to you).  I am a proud affiliate of these resources because I use them in my own life and business.

The transcript for this episode can be found here.

Resources 

Website:  https://taleist.agency/ 

Book:  How to Write Perfect Press Releases (affiliate link)

AI Training:  ChatGPT Mastery Course (affiliate link)

Today’s Guests

Rob May

Steven has been writing professionally as a journalist and copywriter since 1994. He has lectured in PR and journalism, and his book on persuasive storytelling has been taught at Sydney University and translated for international distribution.

Steven’s journalistic, research-based approach to copywriting informs our unique process.

Steven is also an expert in AI copywriting.