Summary

Have you ever had to revive a neglected website that was costing you potential revenue? In this episode, host Trudy Rankin talks about the journey of renovating her website The Menopause Effect, which had become neglected over time. 

After a Google update tanked her website’s traffic and revenue, Trudy realized she needed to take drastic action to resurrect the dying site.

Trudy brings deep knowledge from running her own online business for over 8 years and helping hundreds of entrepreneurs build their online presence.

Trudy also talks about:

• Her original goals for the website and how they evolved over time
• How she started learning about SEO, content strategies, backlinks and more to improve the site
• The step-by-step tactics she implemented to increase traffic, engagement, and affiliate revenue
• Key lessons learned about improving neglected sites
• Her goals for the next phase of the website’s growth

Want to hear Trudy’s story about bringing a neglected website back to life? Tune into the full episode.

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Trudy Rankin is the host of the Online Business Launchpad Podcast, Director of West Island Digital and the founder of the Online Business Lift-Off program.

Affiliate Disclaimer: If you click on links on this page and then make a purchase, I may earn a commission (at no cost to you).  I am a proud affiliate of these resources because I use them in my own life and business.

The transcript for this episode can be found here.

Resources 

• Graham Knight’s SEO services (for tree care companies)
• Teresa Edmond’s Boss Responses content strategy bootcamp
• SPI Pro Community (affiliate link)

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Today’s Guests

Trudy Rankin

Trudy is a wife, mum and grandma …. she’s also the creator of West Island Digital, founder of Online Business Lift-off, a writer, serial entrepreneur, and online business startup advisor, mentor and online business coach.