Ep. 204: Mastering Voice of Customer Research for Business Success with Suzanne Reilley

Ever wondered how to truly understand your customers’ needs? Suzanne Reilley faced the same challenge when she started as a personal trainer with no business background. Despite this, she successfully built a thriving business by mastering the art of listening to her clients. Curious about her journey and strategies? You’re in for a treat!

Suzanne Reilley is a seasoned business coach, marketing strategist, and copy advisor who has worked with hundreds of clients. Her expertise has been featured in prominent publications like The Washington Post and Daily Candy. Suzanne’s unique approach and proven track record make her a trusted guide in understanding and serving customers better.

• How to go beyond demographics and tap into your customers’ hopes, dreams, fears, and aspirations.
• Using Amazon reviews, competitor social media comments, and client communication to uncover valuable customer insights.
• The importance of balancing personal development with business growth.
• Learning to write compelling messages that resonate with your audience using the customer’s words.
• Transitioning from a corporate mindset to an entrepreneurial one for greater success.

Don’t miss this insightful episode with Suzanne Reilley! Tune in to learn how deeply understanding your customers can transform your business. 

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RESOURCES MENTIONED

• Suzanne’s website: Suzanne Reilley
• Content Calendar Mastery: Map out a year’s worth of engaging topics in 90 minutes or less.

Get regular access to tips, techniques, and advice from myself and other experts about growing your business. 

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Trudy Rankin is the host of the Online Business Launchpad Podcast, Director of West Island Digital and the founder of the Online Business Lift-Off program.

Affiliate Disclaimer: If you click on links on this page and then make a purchase, I may earn a commission (at no cost to you).  I am a proud affiliate of these resources because I use them in my own life and business.

The transcript for this episode can be found here.

Resources

• Suzanne’s website: Suzanne Reilley
• Content Calendar Mastery: Map out a year’s worth of engaging topics in 90 minutes or less.

Today’s Expert

Suzanne Reilley

Suzanne Reilley is a seasoned business coach, marketing strategist, and copy advisor who has worked individually with hundreds of clients. Her work has been featured in The Washington Post, Daily Candy, and other prominent publications. Suzanne specializes in helping professional service businesses and online course creators succeed by understanding and addressing their customers’ true needs.

Want regular access to tips, techniques and advice from experts about growing your business? Sign up here.