Ep. 205: How Positive Storytelling Can Transform Your Marketing: Insights from Kirsty Boden-Stuart

Ever had a career plan that completely fell apart, only to lead you to something even better? Kirsty Boden-Stuart did. She quit her job to start an ad agency, which quickly fizzled out. But instead of giving up, she turned to writing to make ends meet—and accidentally stumbled into a whole new career as the Head of Marketing for one of London’s largest social care organizations. And then she started her own side hustle helping freelance writers start their careers. 

Curious how she made the leap? This episode is packed with gems you won’t want to miss.

Kirsty Boden-Stuart is a seasoned marketer with a background that’s anything but traditional. She’s built her expertise from the ground up, starting with writing online to support herself and eventually leading the marketing efforts for a major nonprofit. Kirsty brings a wealth of real-world experience and practical insights into how storytelling and positive framing can transform your marketing strategy.

WE ALSO TALKED ABOUT

• How Kirsty’s pivot from a failed startup to a marketing career shaped her approach to business.
• The importance of consistent content creation and how it helped Kirsty build her confidence and skills.
• Why positive storytelling is crucial in marketing, and how it engages your audience more effectively than fear-based tactics.
• The unexpected ways that embracing new challenges can lead to career transformation.

Tune in to this episode to learn from Kirsty’s incredible journey and get actionable tips for your own business. Want to be notified when new episodes come up? Sign up here.

RESOURCES MENTIONED

• Freelance Writers Online: The website Kirsty sold to Trudy that reignited Trudy’s love for writing.
• StoryBrand by Donald Miller (affiliate link): Mentioned as a framework for understanding storytelling in marketing.
• Write Like You Mean It:  Kirsty’s new website and newsletter.  

Get regular access to tips, techniques, and advice from myself and other experts about growing your business. 

_____________

Trudy Rankin is the host of the Online Business Launchpad Podcast, Director of West Island Digital and the founder of the Online Business Lift-Off program.

Affiliate Disclaimer: If you click on links on this page and then make a purchase, I may earn a commission (at no cost to you).  I am a proud affiliate of these resources because I use them in my own life and business.

The transcript for this episode can be found here.

Resources

• Freelance Writers Online: The website Kirsty sold to Trudy that reignited Trudy’s love for writing.
• StoryBrand by Donald Miller (affiliate link): Mentioned as a framework for understanding storytelling in marketing.
• Write Like You Mean It:  Kirsty’s new website and newsletter. 

Today’s Expert

Kirsty Boden-Stuart

Kirsty Boden-Stuart is the Head of Marketing and Communications for a leading social care organization in London. Her journey from struggling freelance writer to a top marketing executive is a testament to the power of perseverance, creativity, and a positive mindset. Kirsty’s expertise lies in storytelling and content marketing, making her a go-to resource for purpose-driven marketers.

Want regular access to tips, techniques and advice from experts about growing your business? Sign up here.