Ep. 209: How SEO Still Pays Big in an AI World With SEO Expert Edd Dawson

Ever wonder whether SEO is still relevant now that AI is here?  Or how you could build a seven-figure business purely through SEO? 

Edd Dawson has done it—and he’s here to share how. He’s cracked the code on driving millions of visitors to websites, generating serious revenue, and selling his businesses for over a million dollars. If you’ve ever questioned whether SEO is still relevant in a world of AI dominance, this episode is for you. Edd dives into how SEO has evolved and its future alongside AI advancements.

Edd Dawson is a 20-year veteran of the SEO industry, having launched one of the UK’s first broadband comparison sites. He has built and sold multiple high-traffic websites and continues to operate a seven-figure portfolio today. His experience spans SEO, affiliate marketing, and software as a service (SaaS) tools, making him the perfect guide to navigate today’s digital landscape.

WE ALSO TALKED ABOUT:

• The evolution of SEO from early internet days to its current role alongside AI.
• The key to building SEO strategies around user questions instead of chasing high-volume keywords.
• How AI is affecting SEO and what it means for search engines like Google.
• The importance of creating human-centered content for both users and large language models like ChatGPT.
• Why writing expert-level content is crucial for future SEO success.
• The shift in the affiliate and display advertising landscape due to Google’s updates.
• How to balance content creation between selling and educating audiences.

You won’t want to miss this fascinating conversation with SEO expert Edd Dawson. Tune in now, and if you want to stay in the loop on upcoming episodes, sign up here. 

RESOURCES MENTIONED:

• Edd Dawson’s SEO tool: Keywords People Use
• Edd’s website:  edddawson.com 

Invitation: Get regular access to tips, techniques, and advice from myself and other experts about growing your business. 

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Trudy Rankin is the host of the Online Business Launchpad Podcast, Director of West Island Digital and the founder of the Online Business Lift-Off program.

Affiliate Disclaimer: If you click on links on this page and then make a purchase, I may earn a commission (at no extra cost to you).  I am a proud affiliate of these resources because I use them in my own life and business.

The transcript for this episode can be found here.

Resources

• Edd Dawson’s SEO tool: Keywords People Use
• Edd’s website:  edddawson.com 

Today’s Expert

Edd Dawson

Edd Dawson is an SEO expert with over 20 years of experience, launching his first site in 2004 and going on to build and sell multiple high-traffic websites. He specializes in blending SEO with affiliate marketing and runs a successful SaaS business offering keyword research tools. His deep understanding of the evolution of SEO makes him a trusted voice in the ever-changing world of search engines and AI.

Want regular access to tips, techniques and advice from experts about growing your business? Sign up here.