Ep. 34: Your Four Foundations For Small Business Sales And Marketing Success With Steve Brown

Interviews, strategy and advice for building your online business with your host Trudy Rankin. 

 

 

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Summary

 

Sales … the word is enough to send a shiver up and down the spine of many online business owners.  But sales are what make or break your business.  Not enough sales means not enough revenue.  Not enough revenue means not enough money to pay the bills.  So you need a process to help you make sure you’re making enough sales to support your business AND you.

Why is a sales process so important?  And how do you make that process personal so that customers are feeling heard about what they want instead of feeling like a number?  

In this podcast episode, Steve Brown from ROI Online shares his four foundations which will help you make your sales and marketing a success for your business.

Steve has many years of experience in both marketing and sales.  When he started his own business, Steve knew he wanted to use his vast experience in both fields to help others be successful, too.  And he feels strongly that the key to success is to make the sales and marketing processes work together. 

In this podcast Trudy and Steve talk about – 

 

  1. What does a sales process look like? 
  2. Understanding the people you’re serving 
  3. Your “Why” and it’s importance 
  4. The reason behind the “ROI Online” business name
  5. Why Steve called his book – The Golden Toilet …
  6. The four foundations of marketing
  7. Why taking advantage of technology is so important

 

The transcript for this episode can be found here. 

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