Summary

Do you …

• want to become an online community manager?
• want to start an online community, but you’re not sure where to begin?  
• already have an online community that just isn’t working the way you want it to?

If you said yes to any of the above questions, you’re not alone.  As more businesses move online, the need for people with good community management skills is growing.

And although, community management as a defined role for bricks and mortar-type businesses has been around for awhile, online community management is a different kettle of fish.

Never before has there been such a need for people with good community management skills.  And the demand for those skills will continue to grow into the foreseeable future, thanks to the coronavirus.

So what does it take to be a successful community manager? 

In Part 1 of this 2-part podcast episode, Trudy speaks with Jillian Benbow about her journey of becoming a community management expert. 

Jillian is the community manager for Pat Flynn’s Smart Passive Income community, SPI Pro.  She has been in the community management industry for 10 years and it’s something she’s both passionate about and loves doing. 

Jillian talks about how being a community manager is a combination of marketing, sales, and communication.  She also talks about how it’s not a black and white world and the importance of boundaries, empathy and patience – all at the same time.  What a balance! 

Trudy and Jillian chat about the following – 

1. The different types of characters you’ll always find in your community 
2. Diversity and the dynamics it brings to the community
3. How you can be a introvert AND a community manager 
4. The difference between a community manager and a moderator 
5. What skills in digital technology and what personal characteristics would help to become a community manager 
6. What’s it’s like being part of a team and what works well 

 The transcript for this episode can be found here. 

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 Today's Guests

Jillian Benbow  

Mission driven. A creative in a metrics focused world. Jillian grows consumer trust and experience through community programming. Operationalizing and streamlining programs is what Jillian loves to do. Jillian strengthens and improves your community together.