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Ep. 4: How to create valuable New Products and services with Brenda Thomson

Interviews, strategy and advice for building your online business with your host Trudy Rankin. 

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Summary

Join me as I speak with Brenda Thomson on how she created her two businesses, Synergy 48 and Better Business for Good.  Synergy48 Group is about helping SMEs (Small to Medium Enterprises) build more profitable, sustainable and saleable businesses. Better Business for Good (a not-for-profit entity) is based on Brenda’s belief that collaboration is the fastest road to making the world a better place.  Brenda feels strongly about giving back and hopes to pass on Better Business For Good as her legacy to her children.  

 In this Podcast Brenda and Trudy discuss – 

  • The fear of failure 
  • The key role of customer feedback 
  • How being personally invested can cloud people’s judgement in businesses
  • Client challenges 
  • The current pandemic and the effects on businesses 
  • Mindsets and the shift that needs to be made 

The transcript for this episode can be found here.

Today's Guest

Brenda Thomson

Brenda is on a mission to reduce the rate of business failure by helping SMEs find critical gaps in their business practices. Brenda has been working with small business owners in a variety of businesses since 2004. 

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