Ep. 70: Using Case Studies To Boost Your Marketing ROI With Anfernee Chansamooth
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Summary
Today’s Online Business Launchpad podcast guest is Anfernee Chansamooth, Anf had just left his full-time marketing manager position for one of Australia’s largest co-working spaces, and he saw an opportunity to help fast-growing businesses to better leverage content to attract new business opportunities.
Trudy and Anf talk about –
- Anf tells us about his journey after graduating from university. He was employed with HP in Toronto, Canada and over time became a project manager.
- What he did when the global recession hit and he was left without a job.
- How he had a lightbulb moment after having a conversation with his housemate to offer Salsa dancing lessons and started to learn about social media in his spare time.
- How he started working as a marketing manager for Huff Australia and how having a heavy workload affected him mentally.
- How, after reading a book called Seven Day Start-Up by Dan Norris, he was inspired to create his own website.
- How he started to offer his services of writing blogs and articles.
- Anf shares his principle that answers to most common questions from customers should be there on your website.
- The 7 P’s he uses as a framework used for crafting compelling case studies.
Today's Guests
Anfernee Chansamooth
Your Host
Trudy Rankin
Guest Contacts
Anfernee Chansamooth