In today’s Online Business Launchpad podcast host, Trudy Rankin, takes us through the six key steps to planning your awesome website segmentation approach.
Trudy talks about –
- Referring back to Episode:68 for a deeper understanding of what segmentation is.
- How some steps in segmentation can be easy while others are complicated.
- Examples of segmentation groups based on our OBL “Start Your Business” course and Obl Plus program and who they can help.
- How the language that you would use in speaking to someone who's retired and in their late sixties and looking for just a little bit of extra income is different to someone who is looking to change from a corporate career to a small business owner.
- Touches on Amazon as a way of finding out what people are saying and why they bought a particular product or book.
- We get to hear the important Six Key Steps To Planning Your Awesome Website Segmentation Approach.
- How segmenting your customers will help you and your customers.
Trudy Rankin, is the host of the Online Business Launchpad Podcast, Director of West Island Digital and the founder of the Online Business Lift-Off program.