Ep. 75: How To Increase Your Chances That Customers Will Pick You And Not Your Competitor With Brett Hayes
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Summary
Today’s Online Business Launchpad podcast guest is Brett Hayes, one of our Online Business Lift-Off success stories. Brett comes from an automotive engineering background.
After going through the OBL program, he started his own home maintenance business and went from having hardly any work to having more work than he was able to take on. And this all occurred over a very short period of time.
Trudy and Brett talk about –
- The beginnings of his business called Be Assured Home Maintenance
- Where most of his work leads come from and his business model.
- The steps he used after gaining knowledge from the OBL programme to set up his business.
- The effect the Covid lockdown had on his business.
- Brett tells us how he wished that he had started the business 25 years ago.
- How Brett was able to successfully market his business, by understanding that many people have had a bad experience with tradespeople … and explaining how his business was different.
- That Brett thoroughly enjoys his work and the relationship he has with his clients.
- How he joined two networking groups and the benefits to his business that have flowed on from them.
- The challenges he faced setting up his business and how he overcame them.
- How his main focus is on particularly working for vulnerable people and women who live on their own.
Trudy Rankin, is the host of the Online Business Launchpad Podcast, Director of West Island Digital and the founder of the Online Business Lift-Off program.
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Today's Guests
Brett Hayes
Your Host
Trudy Rankin
Guest Contacts
Brett Hayes