Ep. 8: Why Your Fear Of Failure Is Hurting Your Business with Nik Thakorlal - Part 2

Interviews, strategy and advice for building your online business with your host Trudy Rankin. 







Last week Nik Thakorlal shared his many years of experience in using mindset and data to turn failures in success.  This week he shares his secret for success in building LeadsHook into a powerful software platform for getting leads and understanding customers.

Join Trudy as she continues speaking with Nik Thakorlal, Founder of LeadsHook, about the biggest challenges of feedback, staying grounded and moving in the right direction to grow LeadsHook as a company.  

In this Podcast Nik and Trudy discuss – 

  • Attitude towards feedback
  • The power of feedback & lessons learnt 
  • Knowing the limitations of what your software can do 
  • Nik’s advice on anyone wanting to start a software company 

LeadsHook is part of the Online Business Lift-Off Program where you can start your online business today.

We use LeadsHook all the time to develop online assessment tools and decision support systems and we are proud affiliates for it.  If you sign up to LeadsHook through our affiliate link, we’ll help you get started by giving you access to our “Getting Started With LeadsHook” tutorial.

 The transcript for this episode can be found here.

Today's Guest


Nik Thakorlal


Nik Thakorlal has forgotten more about the right way to successfully market products and services than most people learn over a lifetime.  After studying with marketing greats in the pre-internet world, Nik has since taken everything he’s learned to create marketing software that solved a problem for him … and is now used by marketers and businesses of all sizes. LeadsHook is a market-agnostic solution that lets you create highly personalised decision trees.  Think “choose-your-own-adventure” style quizzes, decision support systems and online assessment tools.  All of which are a fast and effective way to provide instant value to your customers, collect data about the issues they face and learn more about your market. End result?  The ability to create data-driven marketing campaigns with almost unbelievable performance.




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