If you have been thinking about starting a YouTube channel, or you’ve already got a channel and you’re wondering why you ever thought it was a good idea to start one, this episode with a professional YouTube consultant, Itai Nusbaum is for you.
In this podcast episode, Itai shares with us the one key thing (and it’s NOT thumbnails) that you need to get right if you want to build a YouTube channel that not only attracts visitors but one that will be an integral part of your business strategy.
In the interview, I asked Itai a lot of questions about what works and what doesn’t when it comes to building a YouTube channel. His answers may surprise you as they did me because they don’t always reflect common practice.
But Itai has the results to prove he knows what he is talking about, having built up a very successful YouTube channel that now reaches over 10% (and growing) of all high school students in his country. So when people kept asking him how he did it, he founded the YouTuber’s Toolkit, where he expertly helps companies navigate through the complexities of establishing an authoritative online presence.
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WAY back in the day when YouTube was brand new and I was introduced to the platform, my first thought was, “Wow! The potential here is endless! Think of all the knowledge that we can share with the world!” I was an engineering student then, and was hyper-focused on finishing my degrees and getting into the workforce as quickly as possible.
Fast forward ten years, I found myself in a bit of a rut. Engineering wasn't giving me the satisfaction I'd hoped, and a nagging voice kept pushing me back towards the seemingly infinite potential for creating meaningful change via widespread education on YouTube. I watched other people follow-through with what I so strongly believed YouTube should be used for (think Crash Course, Khan Academy) and finally couldn't take it anymore.
I just had to take the leap and create a channel that was all about spreading knowledge.