Ep. 98: The 1 Simple Thing You Must Do If You Want To Get The Best Out Of Your Website Analytics With Chris "Mercer" Mercer

Interviews, strategy and advice for building your online business with your host Trudy Rankin. 






Are you one of those people who think they’re not a numbers person and you’ll do anything to avoid having to look at your website stats?  Especially if it involves using Google Analytics?

Well, you’re not alone.  

So many people I work with and talk to have a natural aversion to anything to do with analytics or even just numbers in general.

Today’s podcast guest has a really simple explanation for how you can stop being afraid of your website’s analytics and learn how to use tools like Google Analytics in ways that will powerfully help you build your business.

Chris “Mercer” Mercer is a highly successful measurement marketing expert and teaches people how to turn jumbles of numbers into clear concise answers to questions.  Questions you should be asking so you can start optimising all of your marketing efforts.

I learned so much just from talking with Mercer and I know you will, too.

We talked about:


  • Fear of numbers and how to turn those numbers into a story that makes sense [5:18]

  • How if you can read a speedometer, you can be a numbers person [12:06]

  • Why it’s important to think about the online part of your business just like you would an offline (bricks and mortar) business [15:47]

  • The one super poisonous thought and mindset that will cripple (or maybe even ruin) your business [21:18]

  • The difference between measurement marketing and growth hacking [24:20]

  • Rage clicking and tools that can help you visualise what people are doing on your website…so you can make their experience better [26:32]

  • Why you really need to be learning Google Analytics 4 (GA4) right now [28:50]

  • How Mercer’s business model evolved over time and why [40:06]

  • How learning to be a carpenter is far more important than learning to use a hammer and how it’s the same for Google Analytics [47:32]



Trudy Rankin is the host of the Online Business Launchpad Podcast, Director of West Island Digital and the founder of the Online Business Lift-Off program.


Affiliate Disclaimer: 

Affiliate Disclaimer: If you click on links on this page and then make a purchase, I may earn a commission (at no cost to you).  I am a proud affiliate of these resources because I use them in my own life and business.


The transcript for this episode can be found here.



YouTube Channel://www.youtube.com/c/MeasurementMarketingio


Today's Guests


Chris Mercer

Chris Mercer (commonly known as “Mercer”) and Junko Mercer started a marketing company in 2011 in Austin, Texas, USA. Initially, our company produced Online Courses to teach people how to use WordPress to create websites. People liked them a lot and started asking us to create the websites for them.

Started a brand to build websites… which quickly moved into Conversion Rate Optimization (CRO) to help differentiate ourselves… but we needed to measure in order to optimize… so we started learning Google Analytics (GA).

We showed our clients a few of our setups and soon realized that no one was really using GA correctly (because they didn’t know how to use it).

We began doing Measurement Setups… Our clients referred us their clients who then referred their clients to us… and eventually we decided to return to our roots and focus on teaching others how to use the incredible free tools that are available to them.

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