Ep. 189: How To Boost Your Visibility and Authority On LinkedIn

Tips, strategies and advice from experts for building your online business with your host Trudy Rankin. 

 

 

Summary

Have you spent years crafting your professional identity, building a solid reputation, and networking with industry peers? But when you look at your LinkedIn profile, it's a relic of the past, a dusty snapshot that fails to capture the dynamic professional you've become. 

Sound familiar? You're not alone. Many of us have neglected our LinkedIn presence, unaware of its true potential as a powerful personal branding and business growth tool. 

Joining us is Lynnaire Johnston, the founder of Link*Ability and an internationally regarded expert on leveraging LinkedIn for professional success. With a background in journalism, broadcasting, and copywriting, Lynnaire brings a unique perspective on using some not-so-well-known LinkedIn features to stand out.

We also talked about:

  • How Lynnaire's journey led her to become a LinkedIn expert
  • The power of LinkedIn as a publishing platform for writers and content creators
  • Tips for optimizing your personal LinkedIn profile to attract potential clients and opportunities
  • Strategies for creating and managing a LinkedIn company page that drives business growth
  • The benefits of using LinkedIn newsletters and collaborative articles to boost visibility and authority
  • Insights into LinkedIn's new features, including the revamped “Services” section and skill endorsements

Ready to unlock the full potential of LinkedIn and take your personal brand and business to new heights? Listen to this insightful episode, and learn from Lynnaire's wealth of expertise. Want to be notified when new episodes come up? Sign up here.

 

RESOURCES MENTIONED:

Lynnaire's books: 

LinkedIn’s Collaborative Articles Hub: https://www.linkedin.com/pulse/topics/browse/a

 

Want regular access to tips, techniques and advice from experts about growing your business?  Sign up here.  https://onlinebusinessliftoff.com/newsletter/

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Trudy Rankin is the host of the Online Business Launchpad Podcast, Director of West Island Digital and the founder of the Online Business Lift-Off program.

Affiliate Disclaimer: If you click on links on this page and then make a purchase, I may earn a commission (at no cost to you).  I am a proud affiliate of these resources because I use them in my own life and business.

The transcript for this episode can be found here.

 

Resources 

Lynnaire's books: 

LinkedIn’s Collaborative Articles Hub: https://www.linkedin.com/pulse/topics/browse/a

 

 

 

 

Today's Guests

Link Ability Founder, Lynnaire Johnston​

Lynnaire Johnston is regarded internationally as a leading expert on LinkedIn™️. She works with clients globally to help them leverage the power of LinkedIn to achieve professional success. She is the author of 2 books about LinkedIn – Link∙Ability 4 powerful strategies to maximise your LinkedIn success, listed by BookAuthority as a top LinkedIn book of all time; and the co-authored Business Gold, build awareness, authority and advantage with LinkedIn company pages, an Amazon bestseller.

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